This ambient communication from Lowe & Partners Malaysia uses IKEA kitchen items that appear to shred, pare and slice their price tags indicating progressively lower prices. Credits The IKEA campaign was developed at Lowe & Partners Malaysia by executive creative director Ng heok Seong, art directors Khor Kok Yang and Joseph Lee, copywriter Mohan Prabhakar, designer Lim Ken Peng, with photography by Studio Pashe. Join the Inspiration Room community.

Full story at http://theinspirationroom.com/daily/2009/ikea-shred-slice-and-pare-prices/